Firat Kocaman
Product Designer at
Housecall Pro.
Helping people and products grow by turning complexity into simplicity.
Key strengths
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Full-Stack Design
Discovery to delivery, across industries and company sizes — prototypes, interactions, animations, illustrations. No handing off to specialists, no gaps in the toolkit.
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Design Leadership
Hired, managed, and mentored designers at various stages of their careers — helping them find their voice, level up their craft, and grow with confidence.
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Cross-Disciplinary Fluency
I speak product, engineering, and marketing — going deep enough with each to collaborate without friction, align faster, and never get lost in translation.
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Systems Thinker
I design components with the whole in mind — whether that's a design system, a product architecture, or an organization. I'm always thinking about how the parts connect.
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Self-Directed
I don't wait to be pointed at a problem — I identify what needs fixing and build it. Products I've built all started with me seeing a gap and closing it.
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Continuous Growth
I measure success by impact, not output — and I stay hungry to improve. I seek feedback, treat every project as a learning opportunity, and stay open to being wrong.
Testimonials
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“Firat has been a great mentor to me while at Housecall Pro. Working with him has made me more proficient…”
“Firat has been a great mentor to me while at Housecall Pro. He is extremely thoughtful, warm, proactive, and detail oriented and creates a welcoming environment where I feel encouraged to grow in my own career. He is attentive, and always keen to provide support where he can. Working with him has made me more proficient technically, and it has helped me better understand my own career goals and the future pathways as a product designer. Our 1:1 catch ups always leave me feeling motivated and inspired.”
Anushka Kelkar, Product Designer @ Housecall Pro
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“Firat has excellent design skills and both the knowledge and talent to execute best-in-class UI/UX…”
“Firat has excellent design skills and both the knowledge and talent to execute best-in-class UI/UX. He brings his own unique vision to the project, but also takes direction well when the product must take a different path. He has been an integral a part of our award-winning product.”
John Harbour, Product Management Director @ Oracle
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“He generates some of the cleanest UX I have seen in my 25-year career…”
“Firat is just amazing. He generates some of the cleanest UX I have seen in my 25-year career. The screens are smart, clean, well thought out, creative, and innovative. But Firat offers so much more; He challenges the norm, questions the traditional and questions the why from many different angles. Firat is a strategist - he thinks through both globally and with the future in mind.”
James Montgomery, CPO @ Andea
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“Involved in all stages of product design, with critical thinking and invaluable contribution…”
“Firat and his creative vision helped us tackle some of the most fundamental challenges in a very small team. Firat pays a lot of attention to detail and strives for perfection with his design, while understanding that a start-up needs to move fast. If you are looking for a designer who is involved in all stages of product design, with critical thinking and invaluable contribution to your product development team, Firat is your guy.”
Bertan Baytekin, Founder & CEO @ ProTipster
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“Firat is a talented designer, who is looking for ways push the boundaries to offer the best, most intuitive experience for job seekers. On top his designs are just beautiful. Firat definitely brings freshness and innovation to the project.”
Anna Klapisz, Principal Product Manager @ Oracle
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“Firat consistently delivers valuable solutions while bringing a positive personality to the team. It was a pleasure to work with him and I hope our paths cross again in the future.”
Shane Dixon, Senior Product Manager @ Housecall Pro